(8076)JosephJonathan: Case Study

Case Study Group Essay: Venom the Last Dance

Angelo Garcia, Donavin Aparicio, Jonathan Joseph

Venom the last dance is an action, and sci-fi film where the main characters Eddie and Venom are on the run. They are being hunted by both worlds (human and alien worlds) with no path out, the duo faces many challenges like altercations with military forces and Xenophages. The Xenophages are led by Knull and plan to take down Eddie and Venom. They team up with other symbiotes that over scientists to form into creatures like venom to fight against the Xenophages in huge brawl. After they fight relentlessly Venom sacrifices himself by merging with all the Xenophages and leading them into acid shower that kills him and all the other Xenophages.

To begin with, the target demographic for Venom: The Last Dance has a target demographic of ages 13-25. This movie is for people who enjoy action/superhero movies and familiar with the Spider-Man franchise. Venom the Last Dance is a conclusion to the popular venom trilogy. Sony and Columbia Pictures worked together to produce Venom 3 which is based on the marvel comics. The movie is on Apple TV+, Amazon Prime Video, and Fandango at home. This movie was advertised in a popular TikTok trend. Megan Thee Stallion was part of the marketing for this movie. Venom Last Dance included sneak peeks and people wanted more after the success of the last movie. The fans were biting at the chance to watch Tom Hardy’s chaotic performance as Venom. The production process of this film consisted of heavily relied on motion capture technology to animate Venom, utilizing a combination of practical effects and extensive CGI to create the character's movements and interactions, with a focus on capturing natural performances through detailed motion capture sessions. Also, Sony used previous scenes from past Venom films to produce a similar feel and included additional iridescent layer to the surface. This created better lighting and a smoother look for the film.

Furthermore, Media theories in this movie include Audience theory, Representation theories and Narrative structure. Audience theories include the following: this media appeals to its audience of teens or adults by having heavy action, lighthearted comedy, and a sad ending. The lesson is that it’s okay to let friends go. Representation theory is Eddie Brock is the main character showcasing internal struggles with the symbiote. Venom is a chaotic character that is an alien with a twisted sense of humor. There aren’t any major stereotypical characters in this movie. Lastly the Narrative structures are: This movie is told from the perspective of Eddie Brock. Eddie plays the role of a hero but has a symbiotic parasite inside him that essentially acts as a dual personality role

In addition, this film used cross-media convergence by bringing comics that had been previously produced where brought over to studio and produced as high-quality realistic movies for people to watch. They brought iconic concepts like Knull, or the way Eddie got the symbiote, then they go on to have multiple adventures saving the world by working together and fighting forces of evil. Technical elements in Venom the last dance include high quality cameras for filming, and motion capture suits to make movements like running swimming or climbing more realistic. They also used CGI effects to include the aliens like the symbiotes and the Xenomorphs. CGI was also used to render explosions and other things that are either unsafe or not real to film. Sony pictures took the lead in this film while receiving help from both Marvel and Columbia picture to make this film for the public.

Overall, Venom the Last Dance has definitely become a success, profiting more than $470 million dollars worldwide. This quadrupled their production budget of around $100 million dollars. Just the trailers for the film alone got views of around 400 million in just two days. On Rotten Tomatoes the film received a 41% on the Tomato meter from critics. While these ratings may portray Venom the Last Dance as a failed film this is quite the opposite, since the target audience (ages 13-25 of all genders and enjoyers of action films) appreciated this film. This is because there's a built-up series of Venom films, the comedy included in the film, and the great acting done by the cast. For example, the audience ratings for the film Rotten Tomatoes are 80% called the Popcorn meter, compared to 41% from critics. There were some challenges that came postproduction like people describing the film as an inconsistent plot, half-baked villains, and a rushed story, but these were from critics. This is the opposite of what the target audience perceived the film as. Venom Last Dance was a sensation worldwide with the brilliant marketing, clever humor and the Spider-man name this movie was bound to succeed.